In a bid to captivate Korean travelers and spark their interest in Taiwan, the Bureau of Tourism and Communication orchestrated a spectacular event that left no stone unturned. The event, which unfolded in Seoul, South Korea, was a resounding success and aimed to set the stage for a tourism resurgence in Taipei.
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Bureau of Tourism and Communication: Korean Interest
The Taipei City Government’s Tourism Communications Bureau took a bold step in enticing Korean tourists. It all began after Korean travelers indulged in the delightful Daegu Fried Chicken and Beer Festival. Riding on this excitement, the bureau spearheaded a grand tourism promotion event and industry exchange meeting at Seoul’s prestigious Lotte Hotel. The event drew illustrious figures such as Liang Guangzhong, the Representative Office of the Ministry of Foreign Affairs in Taipei, South Korea, Ambassador Li Yonggen, Director of the Korea Tourism Organization, Guo Shengru, Director of the Seoul Office of the Ministry of Transportation and Tourism Bureau, and 23 influential Korean group travel agencies and tourism media.
Building Connections
Through vibrant matchmaking sessions and engaging exchanges, the attendees conveyed the complete tapestry of Taipei’s tourism elements. They emphasized the city’s resilience and allure post-epidemic, thus reigniting the passion of Korean tourists to explore Taipei.
The Bureau of Tourism and Communication approach closely mirrors the essence of a popular Korean tourism reality show’s mission: “챌린지48시간undiscovered Taipei” or “Challenge 48 hours to explore Taipei you have never seen before.” The aim? To cater to the substantial demand for Taiwanese tourism from South Korea and to craft a distinctive city brand marketing strategy tailored to Korean tourists’ preferences.
A Fusion of Cultures
This initiative also established a communication platform to facilitate cooperation between Taiwanese and Korean industries. The goal is to encourage tourism industry operators to package and promote Taipei tourism components. Whether you are a part of a group tour or embarking on a solo adventure, Taipei’s splendor promises to exceed every traveler’s imagination.
Upcoming Attractions
The Bureau of Tourism and Communication teased exciting activities slated for the second half of the year. Beyond doubt, the Beitou Hot Spring bathing experience awaits Korean friends during the winter season. The grand New Year’s Eve event at the Civic Plaza, preceding a breathtaking Taipei 101 countdown fireworks show, will usher in the year with unparalleled zeal. The anticipation will continue with the 2024 Taipei Lantern Festival, promising a unique “double New Year” festive atmosphere. Moreover, the 2025 World Games for the Elderly is scheduled to commence in May, starting in Taipei City and New Taipei City. Early bird registration discounts for international tourists will make this event even more appealing.
Diplomatic Optimism
Liang Guangzhong, Ambassador of the Ministry of Foreign Affairs in Taipei, South Korea, expressed his enthusiasm for the event’s theme, “챌린지48시간 undiscovered Taipei.” He emphasized Taipei’s wealth of unique attractions and activities, extending a warm welcome to Korean tourists. He invited them to experience Taipei firsthand and discover its distinct charm.
Lee Yong-gen, director of the Korea Tourism Organization, lauded the close ties in tourism exchanges between Taiwan and South Korea. He noted the increasing number of mutual visits post-epidemic and commended Taipei City’s efforts in holding a tourism promotion conference in Seoul. Such gatherings provide an invaluable platform for tourism-related industries from both sides to exchange vital information and strengthen their collaboration.
Marketing Initiatives
In light of the peak season for Korean tourists visiting Taiwan from September to February each year, Taipei has a host of tourism marketing activities up its sleeve. These include creating a “Taipei City Light Corridor” at Jiangnan Subway Station to inspire Korean tourists to explore Taipei. Additionally, participating in the Daegu Fried Chicken and Beer Festival aims to capture the attention of South Korea’s “MZ generation.” Taipei’s tourism industry operators are working hand in hand to promote tourism in Seoul under the theme of “Challenge 48 hours to explore Taipei you have never seen before.” This multi-faceted approach aims to boost the exposure and popularity of the Taipei city brand.
Expanding Horizons
The Bureau of Tourism and Communication has ambitious plans to broaden Taipei’s tourist base. Mid-September will see the invitation of Korean tour groups to Taiwan to partake in a thrilling 48-hour day and night travel challenge. This endeavor aims to introduce more Koreans to Taipei’s irresistible charm and allow them to experience the city’s magic together.
The Bureau of Tourism and Communication proactive approach in igniting the curiosity of Korean tourists about Taipei is commendable. With a host of exciting events and marketing strategies on the horizon, Taipei is poised to become the go-to destination for Korean travelers. As Taiwan and South Korea strengthen their tourism ties, the allure of Taipei’s hidden gems promises to captivate the hearts of adventurous souls worldwide.
Source: storm.mg